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Kim Han-kook

“eyewear was all about the Western facial structure”
“By owning the factory, we can maintain high quality with a cheaper price and control the shipping,”
Strange aesthetic
first contact with brand:
“Nobody understands we are a sunglasses company”
“We don’t push sales. We leave customers alone and let them do what they came to do: experience our art and look at our sunglasses.”
“I wanted the products to look as if they were being exhibited”
Results
influencer ecosystem
By 2014, the company was generating $40 million in revenue, with a mix of wholesale and direct retail, primarily in Korea and China. About 70 percent of the business is direct, with 30 percent coming from wholesale partners.
Last year, the firm posted 170 million USD in sales and 51 million USD in operating profit.